Joe has lived through a full evolution of advertising, from spending hours in dimly lit studios slicing Rubylith film to watching ’90s grunge design become timeless instead of trendy. Joe will also tell you, without hesitation, that ideas—not execution—are what make creative great, which is why he happily throws out his first brainstorm every time. They’re too obvious. Always are.
He’s the type of creative who hasn’t met anyone he couldn’t work with (so far), critiques work with unnervingly accurate precision, and can take things down to the wire in a way that somehow never induces panic. Joe also has the uncanny ability to spot a kerning mistake from 500 paces, especially if it’s on a billboard—his preferred IQ test for effective creative. This partially explains why he believes Banksy is one of the most important creatives of our time.
When Joe isn’t designing something visually impressive, he’s walking around his neighborhood, listening to a podcast about nothing in particular or a trance anthem from the early aughts. You may also find him vacationing on a cruise ship with zero desire to explain himself, nor his dance moves to ‘Freedom ’90’, which to him is the greatest song ever recorded.