UNC Health
Television
The challenge
Healthcare and sports don’t usually share the same arena. The challenge was finding common ground—a way to connect UNC Health’s mission of care to the energy and emotion of North Carolina’s biggest sports moments.
Our bold move
We showed that heart isn’t just what drives the game. It defines care. By pairing game-day intensity with the quiet moments of recovery, the campaign turned UNC Health into a team worth cheering for.